*Midas Gold Award (campaign) **Midas Silver Award (drama + horror)

Everyone loves movies, right? Yes. These ads use movies as a medium to illustrate the negative aspects of investing. We created genre-specific hyperbolic spoofs to show people all of the drama, horror, and suspense they'd be leaving behind by investing with Vanguard.

CW: Amy Fleisher / AD: Lance Parrish / CD: Jon Goldberg + Paul Collins / Dir: Hank Perlman